Twitter’s internal operations continue to slide as new owner Elon Musk complains of poor engagement across the platform, according to recent reports.
In one incident, Musk fired one of the few remaining senior engineers keeping the platform running for telling the truth about engagement on his account – that people are tired of Elon Musk and his antics.
Platformer reports that Twitter CEO Elon Musk recently met with a group of engineers and consultants at Twitter’s headquarters to discuss the decline in engagement on his Twitter account.
According to multiple sources, Elon Musk said, this is ridiculous. “I have over 100 million followers, and I’m only getting tens of thousands of impressions.
One of Twitter’s two remaining chief engineers presented a Google Trends chart and internal data showing Musk’s popularity score had dropped from 100 last April — the maximum score possible — to just nine this month.
Engineers had previously looked to see whether Musk’s access had been artificially hindered, with tools typically used to limit access to shadowbans and conservatives. However, they found no indication of algorithmic bias.
“You’re fired, you’re fired,” Musk reportedly told the engineer who presented the charts, revealing the ugly truth that people aren’t into Elon Musk these days.
There is speculation that the addition of Twitter’s public view count feature seven weeks ago may have led to a drop in engagement and views.
Elon Musk described the feature at the time, saying that it: Shows that Twitter is more alive than it seems, as more than 90% of Twitter users read but do not tweet, reply or like, because public actions Are.
The like and retweet buttons were shrunk to make room for the visual display, which made it more difficult for users to tap. It is also believed that Twitter’s increasingly smaller products contribute to the lack of engagement. Twitter recently experienced a severe outage, preventing users from sending tweets and displaying a message that you have exceeded the daily limit for sending tweets.
Platformer reports that the cause of this error was the deletion of an employee’s data for an internal service that controls Twitter usage rates. Recently a Twitter employee said: ‘Send your org chart,’ as the saying goes. Right now there is chaos here, so we are sending chaos.
Current employees have described the workplace on Twitter as extremely frustrating and chaotic, with employees struggling to implement new features, while Musk’s irrational approach to product management has resulted in core service breakdowns.
This chaos is diminishing the likelihood that Musk will be able to recoup the $44 billion he paid for Twitter and could hasten its demise in bankruptcy.
An increasingly pessimistic atmosphere seems to have spread throughout Twitter’s San Francisco headquarters. There are rumors that employees frequently inquire about each other’s job offers and where they are interviewing.
Employees must make reservations for beds on the 8th floor of the building in advance; Beds are usually fully booked on weeknights.
The benefits that once made Twitter look attractive have also disappeared. Free lunches, unlimited vacation time and the concept of the open office have all been abolished.
The state of working under Elon Musk can be summed up by one employee’s statement: When you’re asked a question, you run it through your head and say ‘at least for the moment I have fire. What can be the imposing reaction?