In a bizarre turn of events, Anheuser Busch CEO Michel Doukeris has publicly apologized to Tesla and SpaceX CEO Elon Musk after the beer tycoon made disparaging remarks about the Bud Light failure involving Dylan Mulvaney.
Michaels acknowledged that the company’s decision to sue Musk for his comments was “a terrible mistake” and vowed to never underestimate the power of Musk’s Twitter influence.
The debacle began when Anheuser Bush sent a truckload of Bud Light cans to Dylan Mulvaney, a college student who jokingly tweeted that he would “literally drink Bud Light for the rest of his life” if the company sent him a truckload of the drink. “. “I just won’t drink anything.”
In a misguided PR stunt, the beer giant took him up on the offer, but it was later revealed that Mulvaney was, in fact, a staunch supporter of craft beer.
Elon Musk, never one to shy away from controversy, mocked it on Twitter, calling the stunt “an epic failure” and suggesting that “Anheuser Busch should focus on making beer, not PR stunts”. “. But.”
Angered by Musk’s comments, Anheuser Busch hastily filed a lawsuit against the tech billionaire, but found itself faced with a barrage of memes and tweets from Musk’s fervent supporters.
Realizing his grave mistake, the CEO of Anheuser Busch made a public apology to Musk on Twitter, saying, “Dear @elonmusk, At Anheuser Busch we deeply regret our wrongdoings.
We agree that the lawsuit was a mistake and we have a lot to learn from your expertise in PR stunts (and rocket launches). Please accept our heartfelt apologies.”
In a surprising display of goodwill, Musk graciously accepted the apology, tweeting, “Apology accepted, @AnheuserBuschCEO. Let’s put this behind us and focus on what really matters: making great beer and space.” ” Launching a rocket in. And hey, if you ever need help with a PR stunt, just send me a DM.
To celebrate the new friendship between Musk and Anheuser Busch, the company has announced plans to release a limited edition “Musk Lite” beer. The brew, which will contain hints of space dust and lightning, is expected to hit the market this summer.
In a final twist, Dylan Mulvaney is offered the role of “beer ambassador” for Anheuser Busch, tasked with bridging the gap between the mainstream and craft beer enthusiasts.
With the dust finally settling on this bizarre series of events, it looks like both Musk and Anheuser Busch can now promote their newfound understanding – and maybe even enjoy a luxurious Musk Lite together.